Advertising Policy

People and businesses can promote Gists and profiles on Gists with credits. This policy explains what may be promoted, how promoted content is shown and labelled, and what we do when an ad breaks the rules. It adds to our Terms and Community Guidelines, which every ad must also follow.

Who can promote

• You must be 18 or over, and the Gist or profile you promote must be public.
• Promotions are paid for with credits. Credits have no cash value (see section 6 of the Terms).

How ads are shown and labelled

• Promoted Gists and profiles are shown to adults only, in the area you choose, and are always marked Promoted, including while a boost is running elsewhere on Gists.
• We never show ads to people under 18, and we don't use private messages, your contacts or your exact location to target ads.
• We count views, link taps and follows so you can see how your promotion is doing. These numbers are totals; we don't tell advertisers who saw or tapped their ad.

What you may not promote

• Anything illegal where it is shown, or anything that breaks the Community Guidelines.
• Weapons, drugs (including tobacco and vaping products), adult or sexual content, gambling, and get-rich-quick or pyramid schemes.
• Loans, crypto or investments that promise returns, and anything asking for money upfront to receive a prize, job or visa.
• Fake, misleading or exaggerated claims, including false health claims, fake discounts and fake reviews.
• Content that pretends to be someone else or another business, or uses their name, logo or photos without permission.
• Links that lead to malware, phishing, or pages that don't match the ad.
• Political or election ads.

Links in ads

Where an ad links to a website, email, WhatsApp, another social network or a chat on Gists, the link must work, belong to you (or you must be allowed to use it), and lead to what the ad shows.

Review and removal

• Anyone can report an ad. Our team reviews reports and may stop an ad, remove the Gist or profile, or suspend the account.
• When we stop an ad for breaking this policy, unused credits may not be refunded.
• If you think we got it wrong, you can appeal (see our Appeals page).